{"id":11933,"date":"2022-12-08T14:21:53","date_gmt":"2022-12-08T14:21:53","guid":{"rendered":"https:\/\/newsmediauk.org\/?p=11933"},"modified":"2024-05-03T10:23:05","modified_gmt":"2024-05-03T09:23:05","slug":"vital-role-of-trusted-local-media-in-government-communications-recognised","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2022\/12\/08\/vital-role-of-trusted-local-media-in-government-communications-recognised\/","title":{"rendered":"Vital Role Of Trusted Local Media In Government Communications Recognised"},"content":{"rendered":"\n<p>The enormous trust that the public have in local news media and the important role the sector plays in government communications campaigns was recognised by the government in Parliament today.<\/p>\n\n\n\n<p>The \u2018All In, All Together\u2019 campaign harnessed the power of local media and was \u201cparticularly effective\u201d in reaching specific audiences to spread vital information, Parliamentary Secretary for the Cabinet Office Alex Burghart MP told MPs.<\/p>\n\n\n\n<p>In a Parliamentary Question this morning, former Culture Secretary Sir John Whittingdale asked the Minister what recent assessment he had made of the effectiveness of government information campaigns in local media.<\/p>\n\n\n\n<p>Mr Burghart responded: \u201cThe Government monitor the effectiveness of our communication campaigns. We recognise the enormous trust that the public have in local media and the important role that local media therefore play in spreading our messages.<\/p>\n\n\n\n<p>\u201cAs just one example, a recent press partnership on access to NHS services used local media to inform the public about where to seek medical advice. Some 67 per cent of readers said that they trusted the articles, highlighting local print\u2019s importance to communities.<\/p>\n\n\n\n<p>He added: \u201cI completely agree with my right honourable friend, who knows a great deal about the subject. &#8216;All In, All Together&#8217; harnessed the power of local media and was particularly effective in reaching specific audiences to spread vital information.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The enormous trust that the public have in local news media and the important role the sector plays in government communications campaigns was recognised by the government in Parliament today. The \u2018All In, All Together\u2019 campaign harnessed the power of local media and was \u201cparticularly effective\u201d in reaching specific audiences to spread vital information, Parliamentary [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[30,23,1,4],"tags":[],"class_list":["post-11933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial-advertising","category-local-media-works","category-news","category-sustainability-of-local-journalism","commercial-advertising","local-media-works","news","sustainability-of-local-journalism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vital Role Of Trusted Local Media In Government Communications Recognised - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2022\/12\/08\/vital-role-of-trusted-local-media-in-government-communications-recognised\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vital Role Of Trusted Local Media In Government Communications Recognised - News Media Association\" \/>\n<meta property=\"og:description\" content=\"The enormous trust that the public have in local news media and the important role the sector plays in government communications campaigns was recognised by the government in Parliament today. 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