{"id":13007,"date":"2023-10-09T10:16:21","date_gmt":"2023-10-09T09:16:21","guid":{"rendered":"https:\/\/newsmediauk.org\/?p=13007"},"modified":"2024-05-03T10:23:52","modified_gmt":"2024-05-03T09:23:52","slug":"journalism-matters-to-focus-on-ai-and-trusted-journalism","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/","title":{"rendered":"Journalism Matters To Focus On AI And Trusted Journalism"},"content":{"rendered":"\n<p>This year\u2019s Journalism Matters week, the annual News Media Association campaign to highlight the importance of trusted journalism to our society, will take place this year from 30 October to 5 November.<\/p>\n\n\n\n<p>The campaign will focus on the rise of AI and the critical importance of trusted journalism to combat misinformation as political parties gear up for a likely general election next year.<\/p>\n\n\n\n<p>The NMA will publish new research looking at attitudes to AI and journalism as well as messages from high profile figures, and the <a href=\"https:\/\/newsmediauk.org\/making-a-difference\/\">Making a Difference public vote<\/a> for the best national and local campaigns from the past year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"362\" src=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2023\/10\/Rishi-Sunak-2022-JM-tweet-.png\" alt=\"\" class=\"wp-image-13008\" style=\"width:384px;height:290px\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2023\/10\/Rishi-Sunak-2022-JM-tweet-.png 479w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2023\/10\/Rishi-Sunak-2022-JM-tweet--300x227.png.webp 300w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><\/figure>\n\n\n\n<p>Last year, the campaign was supported by Prime Minister Rishi Sunak,  then Culture Secretary Michelle Donelan, and Labour leader Sir Keir Starmer who <a href=\"https:\/\/newsmediauk.org\/blog\/2022\/11\/01\/starmer-government-has-dragged-its-feet-on-levelling-the-playing-field-between-tech-platforms-and-news-organisations\/\">wrote an op ed<\/a> backing plans to make platforms pay for news content and to give newspapers and publishers greater control of their data and content.<\/p>\n\n\n\n<p>In the piece, Sir Keir said: \u201cLabour is proud of our country, and the journalists who report on our daily life. They have a crucial job in holding us to account, and a special trusted place in the life of the nation. We will always be committed to ensuring a sustainable, secure future for our media.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"532\" src=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2023\/10\/Sir-Keir-JM-2022-op-ed-The-Times-.png\" alt=\"\" class=\"wp-image-13009\" style=\"width:397px;height:444px\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2023\/10\/Sir-Keir-JM-2022-op-ed-The-Times-.png 476w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2023\/10\/Sir-Keir-JM-2022-op-ed-The-Times--268x300.png 268w\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" \/><\/figure>\n\n\n\n<p>At a <a href=\"https:\/\/newsmediauk.org\/blog\/2022\/11\/01\/liverpool-echo-editor-calls-for-dmu-legislation-to-create-sustainable-future-for-trusted-local-journalism\/\">parliamentary reception for Journalism Matters last year<\/a>, Maria Breslin, editor of the Liverpool Echo, and Sir John Whittingdale MP also spoke of the importance of levelling the playing field between news publishers and tech platforms.<\/p>\n\n\n\n<p>Hundreds of local and national titles take part in the campaign each year.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year\u2019s Journalism Matters week, the annual News Media Association campaign to highlight the importance of trusted journalism to our society, will take place this year from 30 October to 5 November. The campaign will focus on the rise of AI and the critical importance of trusted journalism to combat misinformation as political parties gear [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44,1],"tags":[43],"class_list":["post-13007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journalism-matters","category-news","tag-journalism-matters","journalism-matters","news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journalism Matters To Focus On AI And Trusted Journalism - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journalism Matters To Focus On AI And Trusted Journalism - News Media Association\" \/>\n<meta property=\"og:description\" content=\"This year\u2019s Journalism Matters week, the annual News Media Association campaign to highlight the importance of trusted journalism to our society, will take place this year from 30 October to 5 November. The campaign will focus on the rise of AI and the critical importance of trusted journalism to combat misinformation as political parties gear [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/\" \/>\n<meta property=\"og:site_name\" content=\"News Media Association\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-09T09:16:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-03T09:23:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Journalism_Matters_Logo-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"636\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Sinker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Sinker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/\"},\"author\":{\"name\":\"Paul Sinker\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/2983c8c15b7c95c8405592ce9dad4ab6\"},\"headline\":\"Journalism Matters To Focus On AI And Trusted Journalism\",\"datePublished\":\"2023-10-09T09:16:21+00:00\",\"dateModified\":\"2024-05-03T09:23:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/\"},\"wordCount\":265,\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Journalism_Matters_Logo-10.jpg\",\"keywords\":[\"Journalism Matters\"],\"articleSection\":[\"Journalism Matters\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/\",\"url\":\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/\",\"name\":\"Journalism Matters To Focus On AI And Trusted Journalism - News Media Association\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Journalism_Matters_Logo-10.jpg\",\"datePublished\":\"2023-10-09T09:16:21+00:00\",\"dateModified\":\"2024-05-03T09:23:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#primaryimage\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Journalism_Matters_Logo-10.jpg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Journalism_Matters_Logo-10.jpg\",\"width\":636,\"height\":366},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsmediauk.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Journalism Matters To Focus On AI And Trusted Journalism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsmediauk.org\/#website\",\"url\":\"https:\/\/newsmediauk.org\/\",\"name\":\"News Media Association\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsmediauk.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newsmediauk.org\/#organization\",\"name\":\"News Media Association\",\"url\":\"https:\/\/newsmediauk.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"width\":236,\"height\":79,\"caption\":\"News Media Association\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/2983c8c15b7c95c8405592ce9dad4ab6\",\"name\":\"Paul Sinker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/60a748902acd55808f93d4fc6750780359f51d4c19fe39400a9301efd0be5d9b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/60a748902acd55808f93d4fc6750780359f51d4c19fe39400a9301efd0be5d9b?s=96&d=mm&r=g\",\"caption\":\"Paul Sinker\"},\"url\":\"https:\/\/newsmediauk.org\/blog\/author\/paulnewsmediauk-org\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Journalism Matters To Focus On AI And Trusted Journalism - News Media Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/","og_locale":"en_GB","og_type":"article","og_title":"Journalism Matters To Focus On AI And Trusted Journalism - News Media Association","og_description":"This year\u2019s Journalism Matters week, the annual News Media Association campaign to highlight the importance of trusted journalism to our society, will take place this year from 30 October to 5 November. The campaign will focus on the rise of AI and the critical importance of trusted journalism to combat misinformation as political parties gear [&hellip;]","og_url":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/","og_site_name":"News Media Association","article_published_time":"2023-10-09T09:16:21+00:00","article_modified_time":"2024-05-03T09:23:52+00:00","og_image":[{"width":636,"height":366,"url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Journalism_Matters_Logo-10.jpg","type":"image\/jpeg"}],"author":"Paul Sinker","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paul Sinker","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#article","isPartOf":{"@id":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/"},"author":{"name":"Paul Sinker","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/2983c8c15b7c95c8405592ce9dad4ab6"},"headline":"Journalism Matters To Focus On AI And Trusted Journalism","datePublished":"2023-10-09T09:16:21+00:00","dateModified":"2024-05-03T09:23:52+00:00","mainEntityOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/"},"wordCount":265,"publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Journalism_Matters_Logo-10.jpg","keywords":["Journalism Matters"],"articleSection":["Journalism Matters","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/","url":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/","name":"Journalism Matters To Focus On AI And Trusted Journalism - News Media Association","isPartOf":{"@id":"https:\/\/newsmediauk.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#primaryimage"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Journalism_Matters_Logo-10.jpg","datePublished":"2023-10-09T09:16:21+00:00","dateModified":"2024-05-03T09:23:52+00:00","breadcrumb":{"@id":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#primaryimage","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Journalism_Matters_Logo-10.jpg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Journalism_Matters_Logo-10.jpg","width":636,"height":366},{"@type":"BreadcrumbList","@id":"https:\/\/newsmediauk.org\/blog\/2023\/10\/09\/journalism-matters-to-focus-on-ai-and-trusted-journalism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsmediauk.org\/"},{"@type":"ListItem","position":2,"name":"Journalism Matters To Focus On AI And Trusted Journalism"}]},{"@type":"WebSite","@id":"https:\/\/newsmediauk.org\/#website","url":"https:\/\/newsmediauk.org\/","name":"News Media Association","description":"","publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsmediauk.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsmediauk.org\/#organization","name":"News Media Association","url":"https:\/\/newsmediauk.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","width":236,"height":79,"caption":"News Media Association"},"image":{"@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/2983c8c15b7c95c8405592ce9dad4ab6","name":"Paul Sinker","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/60a748902acd55808f93d4fc6750780359f51d4c19fe39400a9301efd0be5d9b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60a748902acd55808f93d4fc6750780359f51d4c19fe39400a9301efd0be5d9b?s=96&d=mm&r=g","caption":"Paul Sinker"},"url":"https:\/\/newsmediauk.org\/blog\/author\/paulnewsmediauk-org\/"}]}},"_links":{"self":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/13007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/comments?post=13007"}],"version-history":[{"count":4,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/13007\/revisions"}],"predecessor-version":[{"id":13588,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/13007\/revisions\/13588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media\/3893"}],"wp:attachment":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media?parent=13007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/categories?post=13007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/tags?post=13007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}