{"id":15820,"date":"2024-08-21T14:01:29","date_gmt":"2024-08-21T13:01:29","guid":{"rendered":"https:\/\/newsmediauk.org\/?post_type=case-studies&#038;p=15820"},"modified":"2024-08-27T14:51:58","modified_gmt":"2024-08-27T13:51:58","slug":"5000-voices","status":"publish","type":"case-studies","link":"https:\/\/newsmediauk.org\/blog\/case-studies\/5000-voices\/","title":{"rendered":"5000 Voices"},"content":{"rendered":"\n<p>As part of their election coverage, Reach launched <a href=\"https:\/\/5000voices.co.uk\/\">the 5000 Voices project<\/a> &#8211; a cross-title video series capturing 5000 vox pops. Titles across the publisher contributed, including the Daily Mirror, Daily Express, the Manchester Evening News, ChronicleLive, Liverpool Echo, Daily Record and Wales Online.<\/p>\n\n\n\n<p>The titles deployed 40 journalists, who took to the streets to ask people about the issues which were important to them &#8211; particularly those that they felt had not had been given enough attention.<\/p>\n\n\n\n<p>The journalists covered a range of constituencies across the UK, including Glasgow, Newcastle, Manchester, Liverpool, Birmingham, Bristol and London.<\/p>\n\n\n\n<p>David Higgerson, Reach&#8217;s chief digital publisher, said: \u201cWith our combination of national titles spanning the political spectrum and dozens of local titles around the country, Reach is well placed to provide full and varied coverage of what people on the street are really thinking as this election unfolds.<\/p>\n\n\n\n<p>\u201cThis ambitious undertaking will not only bring rich content to our daily reporting but provide a snapshot of the country&#8217;s mood at this important moment in time.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"5000 Voices: Healthcare and Irish Sea border key issues for Upper Bann voters\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/KdJrVC5wVy8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Helen Dalby, Audience and Content Director for Reach in the North East and Yorkshire, added:<\/p>\n\n\n\n<p>\u201cVox pops are a classic for a reason &#8211; they always uncover something surprising and they\u2019re a brilliant and lively reminder that even in one neighbourhood, there is so much diversity of background and opinion.<\/p>\n\n\n\n<p>\u201cOur local newsrooms have a vital role to play in giving people in the communities they represent a voice, and allowing them to be heard on the issues that matter to them. This project is an important part of making those voices heard as loudly as possible.&#8221;<\/p>\n","protected":false},"featured_media":15821,"template":"","published":[62],"region":[],"class_list":["post-15820","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","published-62"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5000 Voices - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/case-studies\/5000-voices\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5000 Voices - News Media Association\" \/>\n<meta property=\"og:description\" content=\"As part of their election coverage, Reach launched the 5000 Voices project &#8211; a cross-title video series capturing 5000 vox pops. 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