{"id":15841,"date":"2024-08-22T16:07:41","date_gmt":"2024-08-22T15:07:41","guid":{"rendered":"https:\/\/newsmediauk.org\/?post_type=case-studies&#038;p=15841"},"modified":"2024-09-19T11:59:06","modified_gmt":"2024-09-19T10:59:06","slug":"the-waiting-game","status":"publish","type":"case-studies","link":"https:\/\/newsmediauk.org\/blog\/case-studies\/the-waiting-game\/","title":{"rendered":"The Waiting Game"},"content":{"rendered":"\n<p>The Welsh government set a target that every patient diagnosed with cancer in Wales should start their treatment within 62 days of diagnosis. In response to this target being consistently missed, the Cambrian News launched its campaign, the Waiting Game.<\/p>\n\n\n\n<p>Since October 2023, the Cambrian News searched for cancer patients who had been affected by delays and sought to tell their stories, putting names and faces to the thousands of people in the nation who were struggling with cancer.<\/p>\n\n\n\n<p>The team reported on the worries and psychological and physical impacts of not beginning treatment within the government-mandated target period. They also spoke with public representatives about the failures of this system, which was underfunded and over-stretched and queried whether money alone was the issue.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"770\" src=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2024\/08\/CN2.png\" alt=\"\" class=\"wp-image-15843\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2024\/08\/CN2.png 638w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2024\/08\/CN2-249x300.png.webp 249w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>As a result, the News reviewed the data that said that cancer improvement rates in Wales had not improved since the turn of the century, and reported on the sad reality that poor treatment options meant that cancer patients could lose five years of life expectancy as a result.&nbsp;<\/p>\n\n\n\n<p>As well as reporting on the numbers, the News reported on the people waiting for treatment, with the Cambrian News\u2019 hard-hitting editorials in their opinion column querying why the government had set targets that it could not meet, why the system remained broken and what was needed to improve.<\/p>\n","protected":false},"featured_media":15842,"template":"","published":[62],"region":[19],"class_list":["post-15841","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","published-62","region-regional-and-local-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Waiting Game - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/case-studies\/the-waiting-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Waiting Game - News Media Association\" \/>\n<meta property=\"og:description\" content=\"The Welsh government set a target that every patient diagnosed with cancer in Wales should start their treatment within 62 days of diagnosis. In response to this target being consistently missed, the Cambrian News launched its campaign, the Waiting Game. 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