{"id":15844,"date":"2024-08-28T10:12:43","date_gmt":"2024-08-28T09:12:43","guid":{"rendered":"https:\/\/newsmediauk.org\/?post_type=case-studies&p=15844"},"modified":"2024-09-19T11:32:17","modified_gmt":"2024-09-19T10:32:17","slug":"clean-it-up","status":"publish","type":"case-studies","link":"https:\/\/newsmediauk.org\/blog\/case-studies\/clean-it-up\/","title":{"rendered":"Clean It Up"},"content":{"rendered":"\n

The Times’s award-winning \u2018Clean Air for All\u2019 campaign, launched in 2019, pushed the issue of air pollution up the national agenda, helping secure policy changes such as the government’s 2030 ban on new petrol and diesel car sales. The newspaper decided to do the same for the poor state of Britain’s rivers and seas. The result was the \u2018Clean It Up\u2019 campaign.<\/a><\/p>\n\n\n\n

With the launch, The Times published a manifesto laying out the campaign’s demands for water companies, farmers, regulators and the government: four goals that were both realistic and would make a major change. River pollution stories made the front page of The Times three times in the campaign’s first week, prompting Rishi Sunak to promise he would hit sewage polluters \u201chard\u201d.<\/p>\n\n\n\n

The campaign has been endorsed by water campaigners including Feargal Sharkey, welcomed by two water company chief executives and the trade body Water UK, and praised by the Labour Party and the Liberal Democrats. Influential Oxford University economist and government adviser Dieter Helm called the campaign \u201cexceptionally good\u201d. <\/p>\n\n\n\n

The last government said of the campaign: \u201cWe welcome the awareness it will raise of this critically important issue.”<\/p>\n\n\n\n

The campaign has notched a series of successes, from\u00a0unlimited fines for polluters<\/a>\u00a0to the\u00a0water sector being pushed to invest a record \u00a388 billion by 2030<\/a>. Clean It Up also helped trigger a\u00a0watershed apology from the water sector<\/a> and the publication of the government\u2019s sweeping\u00a0\u201cplan for water\u201d<\/a>. Several water company bosses\u00a0waived their bonuses<\/a>\u00a0last year as a result of the pressure, and the last government later committed to banning bonuses of egregiously polluting companies \u2014\u00a0an exclusive story broken by The Times on its front page<\/a>.<\/p>\n\n\n\n

Campaigners from local groups such as Windrush Against Sewage Pollution, SOS Whitstable and Save Windermere to national groups such as River Action and Surfers Against Sewage have said the campaign has had a huge impact in terms of public awareness and industry action.<\/p>\n\n\n\n

The campaign\u2019s coverage has ranged from FOI-led investigations of company lobbying and contacts-based scoops. In July 2024, the UK\u2019s information commissioner ordered water companies to be more open with their data<\/a> after a 9-month long fight by Clean It Up to make six water firms release data that could reveal evidence of illegal sewage spills. Clean It Up has also focused on constructive stories where action was being taken to improve water quality, from \u201crewriggling\u201d rivers to communities creating designated bathing waters.<\/p>\n\n\n\n

The team at the Times have not shied away from the cost to consumers of addressing pollution, making clear in leader editorials that water bills will likely have to rise. Readers have written to tell the Times their personal stories of river pollution around the country, which were curated and published. Journalists from across the paper, including environment editor Adam Vaughan, have contributed to the campaign.<\/p>\n","protected":false},"featured_media":15845,"template":"","published":[62],"region":[20],"class_list":["post-15844","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","published-62","region-national-campaigns"],"acf":[],"yoast_head":"\nClean It Up - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/case-studies\/clean-it-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clean It Up - News Media Association\" \/>\n<meta property=\"og:description\" content=\"The Times’s award-winning \u2018Clean Air for All\u2019 campaign, launched in 2019, pushed the issue of air pollution up the national agenda, helping secure policy changes such as the government’s 2030 ban on new petrol and diesel car sales. 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