{"id":16325,"date":"2025-02-25T00:01:00","date_gmt":"2025-02-25T00:01:00","guid":{"rendered":"https:\/\/newsmediauk.org\/?p=16325"},"modified":"2025-07-30T14:22:04","modified_gmt":"2025-07-30T13:22:04","slug":"uk-creative-industries-launch-make-it-fair-campaign","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/","title":{"rendered":"UK Creative Industries Launch \u2018Make it Fair\u2019 Campaign Against AI Content Theft"},"content":{"rendered":"\n<p>The UK\u2019s creative industries have today launched a bold new campaign \u2013 Make it Fair \u2013 to highlight how AI firms are exploiting British creative content without permission or payment, as the government\u2019s consultation, closing today, proposes to weaken copyright protections.<\/p>\n\n\n\n<p>The \u2018Make it Fair\u2019 campaign was developed to raise awareness among the British public about the existential threat posed to the creative industries from generative AI models, many of which scrape creative content from the internet without permission, acknowledgement, and, critically, without payment.<\/p>\n\n\n\n<p>Britain\u2019s creative sector contributes over \u00a3120 billion a year to the economy, spanning journalists, authors, designers, musicians, and film-makers. If this practice continues unchecked, the consequences for these individuals and businesses will be devastating, or worse still, if the government legitimises this content theft.<\/p>\n\n\n\n<p>On 25 February, which is the last day of the government\u2019s consultation, regional and national daily news brands are running the same cover wrap and homepage takeover.<\/p>\n\n\n\n<p>The campaign cover wrap states: \u201cMAKE IT FAIR: The government wants to change the UK&#8217;s laws to favour big tech platforms so they can use British creative content to power their AI models without our permission or payment. Let&#8217;s protect the creative industries \u2013 it&#8217;s only fair.\u201d<\/p>\n\n\n\n<p>Weekly titles will run the campaign over the coming week, calling on the British public to write to their MPs in support of the creative industries and demand stronger protections for UK creators.<\/p>\n\n\n\n<p>Launching the campaign today, Owen Meredith, CEO of News Media Association, said: \u201cWe already have gold-standard copyright laws in the UK. They have underpinned growth and job creation in the creative economy across the UK &#8211; supporting some of the world\u2019s greatest creators &#8211; artists, authors, journalists, scriptwriters, singers and songwriters to name but a few.<\/p>\n\n\n\n<p>\u201cAnd for a healthy democratic society, copyright is fundamental to publishers\u2019 ability to invest in trusted quality journalism. The only thing which needs affirming is that these laws also apply to AI, and transparency requirements should be introduced to allow creators to understand when their content is being used. Instead, the government proposes to weaken the law and essentially make it legal to steal content.<\/p>\n\n\n\n<p>\u201cThere will be no AI innovation without the high-quality content that is the essential fuel for AI models. We&#8217;re appealing to the great British public to get behind our \u2018Make it Fair\u2019 campaign and call on the government to guarantee creatives are able to secure proper financial reward from AI firms to ensure a sustainable future for both AI and the creative industries.\u201d<\/p>\n\n\n\n<p>Launching a music industry campaign to coincide with the \u2018Make it Fair\u2019 campaign, composer Ed Newton-Rex said: &#8220;1,000 UK musicians released a joint album today, recordings of empty studios, calling on the government to change course or risk empty studios becoming the norm. The government\u2019s proposals would hand the life\u2019s work of the UK\u2019s talented creators &#8211; its musicians, its writers, its artists &#8211; to AI companies, for free. The government must change course and make it fair.\u201d<\/p>\n\n\n\n<p>Supporters of the campaign include Sir Elton John, Sir Paul McCartney, Kate Mosse, Paloma Faith, Dua Lipa, and many more. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"463\" src=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/PF-MIF.png\" alt=\"\" class=\"wp-image-17253\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/PF-MIF.png 940w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/02\/PF-MIF-300x148.png.webp 300w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/02\/PF-MIF-768x378.png.webp 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK\u2019s creative industries have today launched a bold new campaign \u2013 Make it Fair \u2013 to highlight how AI firms are exploiting British creative content without permission or payment, as the government\u2019s consultation, closing today, proposes to weaken copyright protections. The \u2018Make it Fair\u2019 campaign was developed to raise awareness among the British public [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[36,1],"tags":[],"class_list":["post-16325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copyright-ip","category-news","copyright-ip","news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK Creative Industries Launch \u2018Make it Fair\u2019 Campaign Against AI Content Theft - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Creative Industries Launch \u2018Make it Fair\u2019 Campaign Against AI Content Theft - News Media Association\" \/>\n<meta property=\"og:description\" content=\"The UK\u2019s creative industries have today launched a bold new campaign \u2013 Make it Fair \u2013 to highlight how AI firms are exploiting British creative content without permission or payment, as the government\u2019s consultation, closing today, proposes to weaken copyright protections. The \u2018Make it Fair\u2019 campaign was developed to raise awareness among the British public [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"News Media Association\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T00:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T13:22:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/Make-it-Fair-montage-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1420\" \/>\n\t<meta property=\"og:image:height\" content=\"1394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Sinker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Sinker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/\"},\"author\":{\"name\":\"Paul Sinker\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/2983c8c15b7c95c8405592ce9dad4ab6\"},\"headline\":\"UK Creative Industries Launch \u2018Make it Fair\u2019 Campaign Against AI Content Theft\",\"datePublished\":\"2025-02-25T00:01:00+00:00\",\"dateModified\":\"2025-07-30T13:22:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/\"},\"wordCount\":535,\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/Make-it-Fair-montage-.jpg\",\"articleSection\":[\"Copyright &amp; IP\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/\",\"url\":\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/\",\"name\":\"UK Creative Industries Launch \u2018Make it Fair\u2019 Campaign Against AI Content Theft - News Media Association\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/Make-it-Fair-montage-.jpg\",\"datePublished\":\"2025-02-25T00:01:00+00:00\",\"dateModified\":\"2025-07-30T13:22:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#primaryimage\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/Make-it-Fair-montage-.jpg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/Make-it-Fair-montage-.jpg\",\"width\":1420,\"height\":1394},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsmediauk.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UK Creative Industries Launch \u2018Make it Fair\u2019 Campaign Against AI Content Theft\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsmediauk.org\/#website\",\"url\":\"https:\/\/newsmediauk.org\/\",\"name\":\"News Media Association\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsmediauk.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newsmediauk.org\/#organization\",\"name\":\"News Media Association\",\"url\":\"https:\/\/newsmediauk.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"width\":236,\"height\":79,\"caption\":\"News Media Association\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/2983c8c15b7c95c8405592ce9dad4ab6\",\"name\":\"Paul Sinker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/60a748902acd55808f93d4fc6750780359f51d4c19fe39400a9301efd0be5d9b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/60a748902acd55808f93d4fc6750780359f51d4c19fe39400a9301efd0be5d9b?s=96&d=mm&r=g\",\"caption\":\"Paul Sinker\"},\"url\":\"https:\/\/newsmediauk.org\/blog\/author\/paulnewsmediauk-org\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UK Creative Industries Launch \u2018Make it Fair\u2019 Campaign Against AI Content Theft - News Media Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/","og_locale":"en_GB","og_type":"article","og_title":"UK Creative Industries Launch \u2018Make it Fair\u2019 Campaign Against AI Content Theft - News Media Association","og_description":"The UK\u2019s creative industries have today launched a bold new campaign \u2013 Make it Fair \u2013 to highlight how AI firms are exploiting British creative content without permission or payment, as the government\u2019s consultation, closing today, proposes to weaken copyright protections. The \u2018Make it Fair\u2019 campaign was developed to raise awareness among the British public [&hellip;]","og_url":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/","og_site_name":"News Media Association","article_published_time":"2025-02-25T00:01:00+00:00","article_modified_time":"2025-07-30T13:22:04+00:00","og_image":[{"width":1420,"height":1394,"url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/Make-it-Fair-montage-.jpg","type":"image\/jpeg"}],"author":"Paul Sinker","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paul Sinker","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#article","isPartOf":{"@id":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/"},"author":{"name":"Paul Sinker","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/2983c8c15b7c95c8405592ce9dad4ab6"},"headline":"UK Creative Industries Launch \u2018Make it Fair\u2019 Campaign Against AI Content Theft","datePublished":"2025-02-25T00:01:00+00:00","dateModified":"2025-07-30T13:22:04+00:00","mainEntityOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/"},"wordCount":535,"publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/Make-it-Fair-montage-.jpg","articleSection":["Copyright &amp; IP","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/","url":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/","name":"UK Creative Industries Launch \u2018Make it Fair\u2019 Campaign Against AI Content Theft - News Media Association","isPartOf":{"@id":"https:\/\/newsmediauk.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#primaryimage"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/Make-it-Fair-montage-.jpg","datePublished":"2025-02-25T00:01:00+00:00","dateModified":"2025-07-30T13:22:04+00:00","breadcrumb":{"@id":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#primaryimage","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/Make-it-Fair-montage-.jpg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/Make-it-Fair-montage-.jpg","width":1420,"height":1394},{"@type":"BreadcrumbList","@id":"https:\/\/newsmediauk.org\/blog\/2025\/02\/25\/uk-creative-industries-launch-make-it-fair-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsmediauk.org\/"},{"@type":"ListItem","position":2,"name":"UK Creative Industries Launch \u2018Make it Fair\u2019 Campaign Against AI Content Theft"}]},{"@type":"WebSite","@id":"https:\/\/newsmediauk.org\/#website","url":"https:\/\/newsmediauk.org\/","name":"News Media Association","description":"","publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsmediauk.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsmediauk.org\/#organization","name":"News Media Association","url":"https:\/\/newsmediauk.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","width":236,"height":79,"caption":"News Media Association"},"image":{"@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/2983c8c15b7c95c8405592ce9dad4ab6","name":"Paul Sinker","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/60a748902acd55808f93d4fc6750780359f51d4c19fe39400a9301efd0be5d9b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60a748902acd55808f93d4fc6750780359f51d4c19fe39400a9301efd0be5d9b?s=96&d=mm&r=g","caption":"Paul Sinker"},"url":"https:\/\/newsmediauk.org\/blog\/author\/paulnewsmediauk-org\/"}]}},"_links":{"self":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/16325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/comments?post=16325"}],"version-history":[{"count":11,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/16325\/revisions"}],"predecessor-version":[{"id":17264,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/16325\/revisions\/17264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media\/16329"}],"wp:attachment":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media?parent=16325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/categories?post=16325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/tags?post=16325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}