{"id":16436,"date":"2025-06-19T14:47:23","date_gmt":"2025-06-19T13:47:23","guid":{"rendered":"https:\/\/newsmediauk.org\/?page_id=16436"},"modified":"2025-08-06T11:11:47","modified_gmt":"2025-08-06T10:11:47","slug":"key-stats","status":"publish","type":"page","link":"https:\/\/newsmediauk.org\/local-media-works\/key-stats\/","title":{"rendered":"Key Stats"},"content":{"rendered":"\n<div id=\"trust-local-header\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/newsmediauk.org\/local-media-works\/trust-local\/\"><img decoding=\"async\" src=\"https:\/\/nma.isready.co.uk\/wp-content\/uploads\/2025\/05\/local-media-works-white.png\" alt=\"\" class=\"wp-image-16655\" style=\"width:140px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><nav class=\"is-responsive items-justified-right no-wrap visible-links wp-block-navigation is-content-justification-right is-nowrap is-layout-flex wp-container-core-navigation-is-layout-fd526d70 wp-block-navigation-is-layout-flex\" aria-label=\"Menu\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\"  class=\"wp-block-navigation__responsive-container-open always-shown\" \n\t\t\t\tdata-wp-on-async--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t>Menu<\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container hidden-by-default\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on-async--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button  class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on-async--click=\"actions.closeMenuOnClick\"\n\t\t\t>Close<\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right no-wrap visible-links wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/trust-local\/\"><span class=\"wp-block-navigation-item__label\">Home<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/news\/\"><span class=\"wp-block-navigation-item__label\">Local News<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/innovations\/\"><span class=\"wp-block-navigation-item__label\">Innovation Starts Here<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/key-stats\/\"><span class=\"wp-block-navigation-item__label\">Key Stats<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/testimonials\/\"><span class=\"wp-block-navigation-item__label\">Testimonials<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/case-studies\/\"><span class=\"wp-block-navigation-item__label\">Local Ads in Action<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/\"><span class=\"wp-block-navigation-item__label\">LMW Database<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/public-notice-portal\/\"><span class=\"wp-block-navigation-item__label\">Public Notice Portal<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/industry-challenges\/\"><span class=\"wp-block-navigation-item__label\">Local News Uncovered<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/why-advertise-with-local\/\"><span class=\"wp-block-navigation-item__label\">Why Advertise with Local?<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/blog\/region\/regional-and-local-campaigns\/\"><span class=\"wp-block-navigation-item__label\">Campaigning<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover has-parallax\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-grey-background-color has-background-dim-70 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-16900 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/07\/iStock-2191720901-1-scaled.jpg.webp);\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group slideUp is-layout-constrained wp-container-core-group-is-layout-13d41742 wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-x-large-font-size\"><strong>Key Stats<\/strong><\/h1>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-grey-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns no-margin is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide no-margin-top\" style=\"background-color:#00b9bf;color:#00b9bf\" \/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">There are around<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-2f2d09adda2cb3b849bdd6c34bc27f64\" style=\"color:#00b9bf\"><strong>800<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">local new media titles published in UK<\/p>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-47e5b40a8538db30cb2e04697eedab3b\">Source: NMA<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">Reaching over<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-9b43ea82f6e6f79cfba1ae1b38962a16\" style=\"color:#00b9bf\"><strong>42m<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">GB adults in print and digital every month<\/p>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-a433f424bb7033a53dd87ebe64a988fa\">Source: JICREG 2023<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">Which is<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-993414e3a701200d6b9b7a1b2c055bc6\" style=\"color:#00b9bf\"><strong>77%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">of the GB population 15+<\/p>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-a433f424bb7033a53dd87ebe64a988fa\">Source: JICREG 2023<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#00b9bf;color:#00b9bf\" \/>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-b0c428d9 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><strong><mark style=\"color:#00b9bf\" class=\"has-inline-color\">80% of UK adults<\/mark> <\/strong>trust the news and information they see in their local media.<\/p>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-976bd9bca3c8a262c0524016fa92ce43\">Source: OnePoll Survey, July 2025<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-grey-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns no-margin is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center circle-stats is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-9be9ca8fe0dc034e4bd023023a5f8a14\" style=\"color:#00b9bf\"><strong>88%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">of 15-29-year-olds consume trusted journalism<\/p>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-c07fbfb2d96daccb6236afc05c445d54\">Source: Youth: A Newsworks Study 2024<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">News brand content is<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-527e35739cb535367de1c2fb4023f974\" style=\"color:#00b9bf\"><strong>85%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">more trusted than other content on social media<\/p>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-c07fbfb2d96daccb6236afc05c445d54\">Source: Youth: A Newsworks Study 2024<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-37e6b2ed735333fa07bbe599e8e1454e\" style=\"color:#00b9bf\"><strong>7 in 10<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">young people read news brands, checking in 6 times a day.<\/p>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-c07fbfb2d96daccb6236afc05c445d54\">Source: Youth: A Newsworks Study 2024<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-b0c428d9 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center\" style=\"font-size:92px\"><strong><mark style=\"color:#00b9bf\" class=\"has-inline-color\">91% <\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left has-large-font-size\">agree local news media improves communities by campaigning on the issues that matter to residents.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-8456fbdf9869d119ea18ffb472539096\">Source: OnePoll Survey, March 2024<\/p>\n\n\n\n<div class=\"wp-block-group has-grey-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns no-margin is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide no-margin-top\" style=\"background-color:#00b9bf;color:#00b9bf\" \/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-f93de41f8b957d4f4d7373dc02c0d1e5\" style=\"color:#00b9bf\"><strong>74%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">of UK readers turn to a news brand to verify stories they read on social media. This makes it a valuable space for advertisers.<\/p>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-fefeec4ea810f5ecf40856fc12733197\">Source: Newsworks &#8220;Fact Not Fake&#8221; Report, 2023<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">Those that use news publishers see a<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-cdbbc01b472364fc913b83a4fcbf343b\" style=\"color:#00b9bf\"><strong>60%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">increase in the perceived quality of their brand.<\/p>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-fefeec4ea810f5ecf40856fc12733197\">Source: Newsworks &#8220;Fact Not Fake&#8221; Report, 2023<\/p>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-b9d3ce233a895516ebb1997fc7812bf5\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-f93de41f8b957d4f4d7373dc02c0d1e5\" style=\"color:#00b9bf\"><strong>74%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">agree &#8220;it would be a great loss to our society if reliable journalism disappeared.&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-fefeec4ea810f5ecf40856fc12733197\">Source: Newsworks &#8220;Fact Not Fake&#8221; Report, 2023<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#00b9bf;color:#00b9bf\" \/>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-b0c428d9 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center\" style=\"font-size:92px\"><strong><mark style=\"color:#00b9bf\" class=\"has-inline-color\">70% <\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left has-large-font-size\">rated trust, accuracy, and impartiality highly for print newspapers in 2025, up from 60% in 2018.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-mid-grey-color has-text-color has-link-color has-small-font-size wp-elements-795f6073af0f0e608764f3d679f2b29e\">Source: Ofcom, \u201cNews Consumption in the UK: 2025,\u201d based on regular readers.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are around 800 local new media titles published in UK Source: NMA Reaching over 42m GB adults in print and digital every month Source: JICREG 2023 Which is 77% of the GB population 15+ Source: JICREG 2023 80% of UK adults trust the news and information they see in their local media. Source: OnePoll [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16900,"parent":443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"landing.php","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-16436","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key Stats - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/local-media-works\/key-stats\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Stats - News Media Association\" \/>\n<meta property=\"og:description\" content=\"There are around 800 local new media titles published in UK Source: NMA Reaching over 42m GB adults in print and digital every month Source: JICREG 2023 Which is 77% of the GB population 15+ Source: JICREG 2023 80% of UK adults trust the news and information they see in their local media. 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