{"id":16445,"date":"2025-06-19T14:53:18","date_gmt":"2025-06-19T13:53:18","guid":{"rendered":"https:\/\/newsmediauk.org\/?page_id=16445"},"modified":"2025-07-15T15:02:21","modified_gmt":"2025-07-15T14:02:21","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/newsmediauk.org\/local-media-works\/case-studies\/","title":{"rendered":"Local Ads in Action"},"content":{"rendered":"\n<div id=\"trust-local-header\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/newsmediauk.org\/local-media-works\/trust-local\/\"><img decoding=\"async\" src=\"https:\/\/nma.isready.co.uk\/wp-content\/uploads\/2025\/05\/local-media-works-white.png\" alt=\"\" class=\"wp-image-16655\" style=\"width:140px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><nav class=\"is-responsive items-justified-right no-wrap visible-links wp-block-navigation is-content-justification-right is-nowrap is-layout-flex wp-container-core-navigation-is-layout-fd526d70 wp-block-navigation-is-layout-flex\" aria-label=\"Menu\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\"  class=\"wp-block-navigation__responsive-container-open always-shown\" \n\t\t\t\tdata-wp-on-async--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t>Menu<\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container hidden-by-default\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on-async--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button  class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on-async--click=\"actions.closeMenuOnClick\"\n\t\t\t>Close<\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right no-wrap visible-links wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/trust-local\/\"><span class=\"wp-block-navigation-item__label\">Home<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/news\/\"><span class=\"wp-block-navigation-item__label\">Local News<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/innovations\/\"><span class=\"wp-block-navigation-item__label\">Innovation Starts Here<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/key-stats\/\"><span class=\"wp-block-navigation-item__label\">Key Stats<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/testimonials\/\"><span class=\"wp-block-navigation-item__label\">Testimonials<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/case-studies\/\"><span class=\"wp-block-navigation-item__label\">Local Ads in Action<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/\"><span class=\"wp-block-navigation-item__label\">LMW Database<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/public-notice-portal\/\"><span class=\"wp-block-navigation-item__label\">Public Notice Portal<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/industry-challenges\/\"><span class=\"wp-block-navigation-item__label\">Local News Uncovered<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/why-advertise-with-local\/\"><span class=\"wp-block-navigation-item__label\">Why Advertise with Local?<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/blog\/region\/regional-and-local-campaigns\/\"><span class=\"wp-block-navigation-item__label\">Campaigning<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover has-parallax\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-grey-background-color has-background-dim-70 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-17068 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/07\/iStock-1690935364-scaled.jpg.webp);\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group slideUp is-layout-constrained wp-container-core-group-is-layout-13d41742 wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading alignfull has-text-align-center has-x-large-font-size\"><strong>Local Ads in Action<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"case-studies\" class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"4\" data-wp-router-region=\"query-4\" class=\"wp-block-query case-studies-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2fc57c17 wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-17122\" class=\"wp-block-post post-17122 campaign type-campaign status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-cover has-custom-content-position is-position-top-left has-white-color has-text-color has-link-color wp-elements-bc366ee54e354afbd82605ad8c79b8f3\" style=\"min-height:353px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-grey-background-color has-background-dim-60 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"965\" src=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-mylokaye-28446647-1568x965.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-mylokaye-28446647-1568x965.jpg 1568w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/07\/pexels-mylokaye-28446647-300x185.jpg.webp 300w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/07\/pexels-mylokaye-28446647-1024x630.jpg.webp 1024w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/07\/pexels-mylokaye-28446647-768x473.jpg.webp 768w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/07\/pexels-mylokaye-28446647-1536x946.jpg.webp 1536w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/07\/pexels-mylokaye-28446647-2048x1261.jpg.webp 2048w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"><h2 class=\"has-link-color wp-elements-b87e27fae69995055cc00a8d4abea5ed wp-block-post-title has-text-color has-white-color has-large-font-size\"><a href=\"https:\/\/newsmediauk.org\/blog\/campaign\/eureka-science-discovery-wirral-2\/\" target=\"_self\" >Eureka! Science + Discovery, Wirral<\/a><\/h2><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-16642\" class=\"wp-block-post post-16642 campaign type-campaign status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-cover has-custom-content-position is-position-top-left has-white-color has-text-color has-link-color wp-elements-bc366ee54e354afbd82605ad8c79b8f3\" style=\"min-height:353px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-grey-background-color has-background-dim-60 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1131\" height=\"848\" src=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/05\/NSPCCNQ.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/05\/NSPCCNQ.jpg 1131w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/05\/NSPCCNQ-300x225.jpg.webp 300w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/05\/NSPCCNQ-1024x768.jpg.webp 1024w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/05\/NSPCCNQ-768x576.jpg.webp 768w\" sizes=\"auto, (max-width: 1131px) 100vw, 1131px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"><h2 class=\"has-link-color wp-elements-b87e27fae69995055cc00a8d4abea5ed wp-block-post-title has-text-color has-white-color has-large-font-size\"><a href=\"https:\/\/newsmediauk.org\/blog\/campaign\/newsquest-nspcc\/\" target=\"_self\" >Newsquest and NSPCC Partnership<\/a><\/h2><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-17094\" class=\"wp-block-post post-17094 campaign type-campaign status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-cover has-custom-content-position is-position-top-left has-white-color has-text-color has-link-color wp-elements-bc366ee54e354afbd82605ad8c79b8f3\" style=\"min-height:353px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-grey-background-color has-background-dim-60 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"1476\" src=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-1568x1476.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-1568x1476.jpg 1568w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-300x282.jpg 300w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-1024x964.jpg 1024w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-768x723.jpg 768w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-1536x1446.jpg 1536w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-2048x1928.jpg 2048w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"><h2 class=\"has-link-color wp-elements-b87e27fae69995055cc00a8d4abea5ed wp-block-post-title has-text-color has-white-color has-large-font-size\"><a href=\"https:\/\/newsmediauk.org\/blog\/campaign\/carters-furniture-bed-city-kidderminster\/\" target=\"_self\" >Carters Furniture &amp; Bed City, Kidderminster<\/a><\/h2><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-16631\" class=\"wp-block-post post-16631 campaign type-campaign status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-cover has-custom-content-position is-position-top-left has-white-color has-text-color has-link-color wp-elements-bc366ee54e354afbd82605ad8c79b8f3\" style=\"min-height:353px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-grey-background-color has-background-dim-60 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"1009\" src=\"https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/02\/side-image-make-it-fair-x2-1568x1009.jpg.webp\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/02\/side-image-make-it-fair-x2-1568x1009.jpg.webp 1568w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/02\/side-image-make-it-fair-x2-300x193.jpg.webp 300w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/02\/side-image-make-it-fair-x2-1024x659.jpg.webp 1024w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/02\/side-image-make-it-fair-x2-768x494.jpg.webp 768w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/02\/side-image-make-it-fair-x2-1536x989.jpg.webp 1536w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/02\/side-image-make-it-fair-x2.jpg 1920w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"><h2 class=\"has-link-color wp-elements-b87e27fae69995055cc00a8d4abea5ed wp-block-post-title has-text-color has-white-color has-large-font-size\"><a href=\"https:\/\/newsmediauk.org\/blog\/campaign\/make-it-fair\/\" target=\"_self\" >Make It Fair<\/a><\/h2><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-17096\" class=\"wp-block-post post-17096 campaign type-campaign status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-cover has-custom-content-position is-position-top-left has-white-color has-text-color has-link-color wp-elements-bc366ee54e354afbd82605ad8c79b8f3\" style=\"min-height:353px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-grey-background-color has-background-dim-60 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"1045\" src=\"https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/03\/mangopear-creative-t2m2i-VRC7U-unsplash-1568x1045.jpg.webp\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/03\/mangopear-creative-t2m2i-VRC7U-unsplash-1568x1045.jpg.webp 1568w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/03\/mangopear-creative-t2m2i-VRC7U-unsplash-300x200.jpg.webp 300w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/03\/mangopear-creative-t2m2i-VRC7U-unsplash-1024x683.jpg.webp 1024w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/03\/mangopear-creative-t2m2i-VRC7U-unsplash-768x512.jpg.webp 768w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/03\/mangopear-creative-t2m2i-VRC7U-unsplash-1536x1024.jpg.webp 1536w, https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/03\/mangopear-creative-t2m2i-VRC7U-unsplash-2048x1365.jpg.webp 2048w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"><h2 class=\"has-link-color wp-elements-b87e27fae69995055cc00a8d4abea5ed wp-block-post-title has-text-color has-white-color has-large-font-size\"><a href=\"https:\/\/newsmediauk.org\/blog\/campaign\/peter-symonds-college-hampshire\/\" target=\"_self\" >Peter Symonds College, Hampshire<\/a><\/h2><\/div><\/div>\n\n<\/li><\/ul>\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":17068,"parent":443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"landing.php","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-16445","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local Ads in Action - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/local-media-works\/case-studies\/\" 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