{"id":16758,"date":"2025-06-30T16:57:16","date_gmt":"2025-06-30T15:57:16","guid":{"rendered":"https:\/\/newsmediauk.org\/?page_id=16758"},"modified":"2025-08-18T09:58:43","modified_gmt":"2025-08-18T08:58:43","slug":"why-advertise-with-local","status":"publish","type":"page","link":"https:\/\/newsmediauk.org\/local-media-works\/why-advertise-with-local\/","title":{"rendered":"Why Advertise with Local?"},"content":{"rendered":"\n<div id=\"trust-local-header\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/newsmediauk.org\/local-media-works\/trust-local\/\"><img decoding=\"async\" src=\"https:\/\/nma.isready.co.uk\/wp-content\/uploads\/2025\/05\/local-media-works-white.png\" alt=\"\" class=\"wp-image-16655\" style=\"width:140px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><nav class=\"is-responsive items-justified-right no-wrap visible-links wp-block-navigation is-content-justification-right is-nowrap is-layout-flex wp-container-core-navigation-is-layout-fd526d70 wp-block-navigation-is-layout-flex\" aria-label=\"Menu\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\"  class=\"wp-block-navigation__responsive-container-open always-shown\" \n\t\t\t\tdata-wp-on-async--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t>Menu<\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container hidden-by-default\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on-async--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button  class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on-async--click=\"actions.closeMenuOnClick\"\n\t\t\t>Close<\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right no-wrap visible-links wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/trust-local\/\"><span class=\"wp-block-navigation-item__label\">Home<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/news\/\"><span class=\"wp-block-navigation-item__label\">Local News<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/innovations\/\"><span class=\"wp-block-navigation-item__label\">Innovation Starts Here<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/key-stats\/\"><span class=\"wp-block-navigation-item__label\">Key Stats<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/testimonials\/\"><span class=\"wp-block-navigation-item__label\">Testimonials<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/case-studies\/\"><span class=\"wp-block-navigation-item__label\">Local Ads in Action<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/\"><span class=\"wp-block-navigation-item__label\">LMW Database<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/public-notice-portal\/\"><span class=\"wp-block-navigation-item__label\">Public Notice Portal<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/industry-challenges\/\"><span class=\"wp-block-navigation-item__label\">Local News Uncovered<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/why-advertise-with-local\/\"><span class=\"wp-block-navigation-item__label\">Why Advertise with Local?<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/blog\/region\/regional-and-local-campaigns\/\"><span class=\"wp-block-navigation-item__label\">Campaigning<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover has-parallax\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-grey-background-color has-background-dim-70 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-16875 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/newsmediauk.org\/wp-content\/smush-webp\/2025\/06\/pexels-jopwell-2422293-1-scaled.jpg.webp);\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group slideUp is-layout-constrained wp-container-core-group-is-layout-13d41742 wp-block-group-is-layout-constrained\"><h1 class=\"has-text-align-center wp-block-post-title has-x-large-font-size\">Why Advertise with Local?<\/h1>\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"quote-block collapsable\">\n    <span style=\"background-color: #00b9bf\"><\/span>\n    <div>\n        <h2 tabindex=\"0\">1. Deep Community Connection<\/h2>\n        <div class=\"area_content\">\n            <p>Local news brands are rooted in the communities they serve, offering brands a powerful way to connect with audiences on a personal, emotional level. No other media platform understands local passions, concerns, and culture so intimately, making campaigns more relevant, trusted, and impactful.<\/p>\n        <\/div>\n        <span tabindex=\"0\" class=\"arrow\" style=\"color: #00b9bf\"><\/span>\n    <\/div>\n<\/div>\n\n<div class=\"quote-block collapsable\">\n    <span style=\"background-color: #00b9bf\"><\/span>\n    <div>\n        <h2 tabindex=\"0\">2. Proven Advertising Effectiveness<\/h2>\n        <div class=\"area_content\">\n            <p>Local news media is a tried-and-tested platform that delivers results. The government described the COVID-19 ad campaign \u2018All Together\u2019 as delivering <em>\u201creal value for money and proved that news media is an exceptionally effective partner for government advertising campaigns.\u201d\u00a0 <\/em>See more case studies <a href=\"https:\/\/newsmediauk.org\/local-media-works\/case-studies\/\">here<\/a>.<\/p>\n        <\/div>\n        <span tabindex=\"0\" class=\"arrow\" style=\"color: #00b9bf\"><\/span>\n    <\/div>\n<\/div>\n\n<div class=\"quote-block collapsable\">\n    <span style=\"background-color: #00b9bf\"><\/span>\n    <div>\n        <h2 tabindex=\"0\">3. Unmatched Trust and Reach<\/h2>\n        <div class=\"area_content\">\n            <p>With 42 million people (77 per cent of the GB population aged 15+, JICREG 2023) engaging with local news brands every month, they deliver powerful scale combined with high levels of trust &#8211; 80 per cent of people say they trust their local news media, outperforming social media platforms (OnePoll survey, 2025). See more compelling stats <a href=\"https:\/\/newsmediauk.org\/local-media-works\/key-stats\/\">here<\/a>.<\/p>\n        <\/div>\n        <span tabindex=\"0\" class=\"arrow\" style=\"color: #00b9bf\"><\/span>\n    <\/div>\n<\/div>\n\n<div class=\"quote-block collapsable\">\n    <span style=\"background-color: #00b9bf\"><\/span>\n    <div>\n        <h2 tabindex=\"0\">4. Brand Safety You Can Count On<\/h2>\n        <div class=\"area_content\">\n            <p>Local journalism is governed by strong editorial standards, giving brands a safe advertising environment.<\/p>\n<p>Research from Stagwell shows that ads next to &#8216;not brand safe&#8217; stories perform just as well as those alongside &#8216;brand safe&#8217; articles. Compared to non-news sites, news brand advertising offers a 30 per cent &#8216;greater likelihood&#8217; of being seen, a 261 per cent higher click rate, and a 51 per cent stronger conversion rate.<\/p>\n<p>Campaigning journalism that champions truth and accountability means your brand appears alongside content that truly matters. Explore powerful campaigns <a href=\"https:\/\/newsmediauk.org\/blog\/region\/regional-and-local-campaigns\/\">here<\/a>.<\/p>\n        <\/div>\n        <span tabindex=\"0\" class=\"arrow\" style=\"color: #00b9bf\"><\/span>\n    <\/div>\n<\/div>\n\n<div class=\"quote-block collapsable\">\n    <span style=\"background-color: #00b9bf\"><\/span>\n    <div>\n        <h2 tabindex=\"0\">5. Innovative by Nature<\/h2>\n        <div class=\"area_content\">\n            <p>The local news industry is constantly innovating across print, digital, video, and audio. Publishers are leading in creative formats, data-led targeting, and community-driven storytelling. See examples of innovation <a href=\"https:\/\/newsmediauk.org\/local-media-works\/innovations\/\">here<\/a>.<\/p>\n        <\/div>\n        <span tabindex=\"0\" class=\"arrow\" style=\"color: #00b9bf\"><\/span>\n    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"quote-block collapsable\">\n    <span style=\"background-color: #00b9bf\"><\/span>\n    <div>\n        <h2 tabindex=\"0\">6. Highly Engaged Audiences<\/h2>\n        <div class=\"area_content\">\n            <p>Local news readers are active, loyal, and involved. Whether attending events, supporting local campaigns, or shopping local, they\u2019re paying attention &#8211; and they act. That makes them a valuable audience for any brand.<\/p>\n        <\/div>\n        <span tabindex=\"0\" class=\"arrow\" style=\"color: #00b9bf\"><\/span>\n    <\/div>\n<\/div>\n\n<div class=\"quote-block collapsable\">\n    <span style=\"background-color: #00b9bf\"><\/span>\n    <div>\n        <h2 tabindex=\"0\">7. Multi-Platform Flexibility<\/h2>\n        <div class=\"area_content\">\n            <p>Whether it\u2019s in trusted print editions, mobile-first websites, newsletters, podcasts, or video, local news brands offer advertisers a wide range of flexible formats to reach consumers however they choose to engage.<\/p>\n        <\/div>\n        <span tabindex=\"0\" class=\"arrow\" style=\"color: #00b9bf\"><\/span>\n    <\/div>\n<\/div>\n\n<div class=\"quote-block collapsable\">\n    <span style=\"background-color: #00b9bf\"><\/span>\n    <div>\n        <h2 tabindex=\"0\">8. Support for Purpose-Driven Brands<\/h2>\n        <div class=\"area_content\">\n            <p>Aligning with local journalism shows that your brand supports transparency, democracy, and community well-being. It\u2019s a powerful association for brands with purpose and integrity at their core. Advertising revenue to local news brands goes directly to support local journalism in communities across the UK.<\/p>\n        <\/div>\n        <span tabindex=\"0\" class=\"arrow\" style=\"color: #00b9bf\"><\/span>\n    <\/div>\n<\/div>\n\n<div class=\"quote-block collapsable\">\n    <span style=\"background-color: #00b9bf\"><\/span>\n    <div>\n        <h2 tabindex=\"0\">9. Data-Driven Campaign Performance <\/h2>\n        <div class=\"area_content\">\n            <p>Local publishers offer increasingly sophisticated targeting and measurement tools, helping advertisers reach the right people at the right time &#8211; and prove ROI. According to Newsworks\/Peter Field&#8217;s IPA Databank analysis, for those using news brands, advertisers experience an 88 per cent profit growth uplift compared to those who don&#8217;t use news brands.<\/p>\n        <\/div>\n        <span tabindex=\"0\" class=\"arrow\" style=\"color: #00b9bf\"><\/span>\n    <\/div>\n<\/div>\n\n<div class=\"quote-block collapsable\">\n    <span style=\"background-color: #00b9bf\"><\/span>\n    <div>\n        <h2 tabindex=\"0\">10. Cost-Effective with Local Impact<\/h2>\n        <div class=\"area_content\">\n            <p>Local campaigns are often more affordable and more efficient, yet they deliver high engagement, loyalty, and measurable impact, making your advertising budget work harder, right where it matters<strong>.<\/strong><\/p>\n        <\/div>\n        <span tabindex=\"0\" class=\"arrow\" style=\"color: #00b9bf\"><\/span>\n    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":16875,"parent":443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"landing.php","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-16758","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Advertise with Local? 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