{"id":17094,"date":"2025-05-31T14:01:00","date_gmt":"2025-05-31T13:01:00","guid":{"rendered":"https:\/\/newsmediauk.org\/?post_type=campaign&#038;p=17094"},"modified":"2025-07-22T16:30:25","modified_gmt":"2025-07-22T15:30:25","slug":"carters-furniture-bed-city-kidderminster","status":"publish","type":"campaign","link":"https:\/\/newsmediauk.org\/blog\/campaign\/carters-furniture-bed-city-kidderminster\/","title":{"rendered":"Carters Furniture &amp; Bed City, Kidderminster"},"content":{"rendered":"\n<div id=\"trust-local-header\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div 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data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\"  class=\"wp-block-navigation__responsive-container-open always-shown\" \n\t\t\t\tdata-wp-on-async--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t>Menu<\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container hidden-by-default\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on-async--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button  class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on-async--click=\"actions.closeMenuOnClick\"\n\t\t\t>Close<\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right no-wrap visible-links wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/trust-local\/\"><span class=\"wp-block-navigation-item__label\">Home<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/news\/\"><span class=\"wp-block-navigation-item__label\">Local News<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/innovations\/\"><span class=\"wp-block-navigation-item__label\">Innovation Starts Here<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/key-stats\/\"><span class=\"wp-block-navigation-item__label\">Key Stats<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/testimonials\/\"><span class=\"wp-block-navigation-item__label\">Testimonials<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/case-studies\/\"><span class=\"wp-block-navigation-item__label\">Local Ads in Action<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/\"><span class=\"wp-block-navigation-item__label\">LMW Database<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/public-notice-portal\/\"><span class=\"wp-block-navigation-item__label\">Public Notice Portal<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/industry-challenges\/\"><span class=\"wp-block-navigation-item__label\">Local News Uncovered<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/local-media-works\/why-advertise-with-local\/\"><span class=\"wp-block-navigation-item__label\">Why Advertise with Local?<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/newsmediauk.org\/blog\/region\/regional-and-local-campaigns\/\"><span class=\"wp-block-navigation-item__label\">Campaigning<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-grey-background-color has-background-dim-70 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2252\" height=\"2120\" src=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146.jpg 2252w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-300x282.jpg 300w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-1024x964.jpg 1024w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-768x723.jpg 768w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-1536x1446.jpg 1536w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-2048x1928.jpg 2048w, https:\/\/newsmediauk.org\/wp-content\/uploads\/2025\/07\/pexels-russ-hepburn-2150525432-32143719-scaled-e1753108007146-1568x1476.jpg 1568w\" sizes=\"auto, (max-width: 2252px) 100vw, 2252px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group slideUp is-layout-constrained wp-container-core-group-is-layout-13d41742 wp-block-group-is-layout-constrained\"><h1 class=\"has-text-align-center wp-block-post-title has-x-large-font-size\">Carters Furniture &amp; Bed City, Kidderminster<\/h1>\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Newsquest worked with Carters Furniture to drive brand awareness across the West Midlands, targeting affluent homeowners. The key to this success was driving online visits and showroom footfall.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-grey-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00b9bf\">About<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Carters Furniture &amp; Bed City have been a regular advertising partner of LOCALiQ for decades. Their furniture showrooms and bed centres provide the people of the West Midlands with affordable luxury furniture and beds to turn their homes into dream homes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00b9bf\">Solution<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Using our Always On Awareness Pack 7 solution, this client achieved unparalleled brand awareness and response. Through regular campaign reviews, they were able to precisely tailor their targeting and creative strategies to align with monthly and seasonal trends. This level of agility and personalised service allowed the client to maximise brand exposure and drive significant engagement through bespoke display ads and customised Facebook solutions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00b9bf\">Results<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Throughout the year, the campaign successfully delivered over 3.3 million branding touchpoints for the client, ensuring minimal wastage. This heightened brand awareness significantly impacted store footfalls. Additionally, the campaign generated 19,000 clicks, which positively influenced website traffic.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-grey-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-style-default has-white-background-color has-background is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><em>&#8220;Working with LOCALiQ has been a game-changer for our business. From day one, I\u2019ve felt confident in their ability to understand and meet our marketing needs. They\u2019ve consistently guided us in the right direction, offering expert advice that has not only improved our branding but has also significantly increased footfall to our location.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\"><em>&#8220;I trust LOCALiQ completely with our marketing strategy and know they always have our best interests in mind. Their professional approach and commitment to our growth make them an invaluable partner.&#8221;<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Viv Carter, director, Carters Furniture &amp; Bed City<\/h2>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":17188,"template":"","class_list":["post-17094","campaign","type-campaign","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carters Furniture &amp; Bed City, Kidderminster - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/campaign\/carters-furniture-bed-city-kidderminster\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carters Furniture &amp; Bed City, Kidderminster - News Media Association\" \/>\n<meta property=\"og:description\" content=\"About Carters Furniture &amp; Bed City have been a regular advertising partner of LOCALiQ for decades. 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