{"id":4772,"date":"2017-06-15T12:00:00","date_gmt":"2017-06-15T11:00:00","guid":{"rendered":"https:\/\/newsmediauk.org\/study-highlights-importance-for-brands-of-advertising-on-trusted-news-websites\/"},"modified":"2024-05-03T09:53:15","modified_gmt":"2024-05-03T08:53:15","slug":"study-highlights-importance-for-brands-of-advertising-on-trusted-news-websites","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2017\/06\/15\/study-highlights-importance-for-brands-of-advertising-on-trusted-news-websites\/","title":{"rendered":"Study Highlights Importance for Brands of Advertising on Trusted News Websites"},"content":{"rendered":"<p>The rise of fake news has increased the importance for brands to advertise on trusted news websites to avoid suffering reputational damage, new study from Reuters has found.<\/p>\n<p>Eighty-three per cent of people surveyed said they trusted well-known news brands and 74 per cent strongly agree they often turn to news brands they trust to verify the source of a breaking story, the <a href=\"https:\/\/www.thomsonreuters.com\/en\/press-releases\/2017\/june\/tomorrows-news-2017-survey-finds-fake-news-can-damage-brands.html\">Tomorrow&rsquo;s News 2017<\/a> survey.<\/p>\n<p>Reuters announced the findings of, which show that while fake news can be damaging for both news brands and advertisers, brands which advertise on trusted news sites can benefit.<\/p>\n<p>Tomorrow&rsquo;s News 2017, a global survey conducted in April and May 2017 among 1,711 Reuters.com users, found that advertising on trusted news sites can help build awareness, influence perception and ultimately create a positive response to advertising, Reuters said.<\/p>\n<p>The survey findings include:<\/p>\n<ul>\n<li>Eighty-three per cent tend to trust well-known news brands and always check the accuracy of shared news from other sources (up six per cent on 2016);<\/li>\n<li>Trustworthy content is the number one factor that makes online news brands appealing (fifty-seven per cent agreed);<\/li>\n<li>Eighty-seven per cent agree that it is damaging for a brand to advertise on a news site associated with a fake news story;<\/li>\n<li>Fifty-four per cent believe they are more likely to notice an advertiser if it appears on a trusted news site;<\/li>\n<li>Fifty-seven per cent agree that they have a more favourable opinion of a brand if it advertises on a trusted news site (rising to sixty per cent among those in director level positions);<\/li>\n<li>Fifty-four per cent believe they are more likely to respond to an advert if it appears on a trusted news site;<\/li>\n<li>Seventy-four per cent strongly agree they often turn to news brands they trust to verify the source of a breaking story (up eight per cent on 2016).<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The rise of fake news has increased the importance for brands to advertise on trusted news websites to avoid suffering reputational damage, new study from Reuters has found.<br \/>\nEighty-three per cent of people surveyed said they trusted well-known news brands and 74 per cent strongly agree they&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[30,27,1],"tags":[],"class_list":["post-4772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial-advertising","category-digital-markets-unit","category-news","commercial-advertising","digital-markets-unit","news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Study Highlights Importance for Brands of Advertising on Trusted News Websites - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2017\/06\/15\/study-highlights-importance-for-brands-of-advertising-on-trusted-news-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Highlights Importance for Brands of Advertising on Trusted News Websites - News Media Association\" \/>\n<meta property=\"og:description\" content=\"The rise of fake news has increased the importance for brands to advertise on trusted news websites to avoid suffering reputational damage, new study from Reuters has found. 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