{"id":7045,"date":"2014-12-03T13:00:00","date_gmt":"2014-12-03T13:00:00","guid":{"rendered":"https:\/\/newsmediauk.org\/fire-kills-local-activity-vital-for-effective-campaign\/"},"modified":"2024-05-03T10:20:10","modified_gmt":"2024-05-03T09:20:10","slug":"fire-kills-local-activity-vital-for-effective-campaign","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2014\/12\/03\/fire-kills-local-activity-vital-for-effective-campaign\/","title":{"rendered":"Fire Kills: Local Activity \u2018Vital\u2019 for Effective Campaign \u00a0"},"content":{"rendered":"

The Fire Kills annual report<\/a> has praised the local activity which includes a residency in Local Media Works’ Featurelink service as “vital in ensuring an effective, wide-reaching and value-for-money campaign.”<\/p>\n

The annual report for the Communities Department campaign said that the number of fire-related deaths and injuries in the home is “now at its lowest level ever” and noted the importance of local activity by fire and rescue authorities through Featurelink.<\/p>\n

The report says:  “Now a regular part of the Fire Kills campaign, the Featurelink activity allows a national Fire Kills advert to be placed in local newspapers alongside editorial space, which is made available to the relevant local fire and rescue authority. Fire and rescue authorities can then submit fire safety content tailored to local – or current – fire safety issues.<\/p>\n

“The Time to Test advert was used to encourage people to test their own smoke alarms on the first of every month as well as those of people they care about who might need help testing theirs. The feature appeared in 80 local newspapers plus a package of titles in London.”<\/p>\n

The report added: “One of the main aims of the national campaign is to facilitate local campaigns and promote local fire safety activities carried out by fire and rescue authorities in their communities. Creating national campaigns that are suitable and readily available for local activity is vital in ensuring an effective, wide-reaching and value-for-money campaign.”<\/p>\n

The annual report last year included a quote from a fire rescue service which said that the Featurelink activity had directly led to a significant reduction in house fires. The Featurelink ads were listed in Campaign magazine’s annual top 10 best regional press ads.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Fire Kills annual report has praised the local activity which includes a residency in Local Media Works’ Featurelink service as “vital in ensuring an effective, wide-reaching and value-for-money campaign.”
\nThe annual report for the Communities Department campaign said that…<\/p>\n","protected":false},"author":4,"featured_media":7046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,1],"tags":[],"class_list":["post-7045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-media-works","category-news","local-media-works","news"],"acf":[],"yoast_head":"\nFire Kills: Local Activity \u2018Vital\u2019 for Effective Campaign \u00a0 - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2014\/12\/03\/fire-kills-local-activity-vital-for-effective-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fire Kills: Local Activity \u2018Vital\u2019 for Effective Campaign \u00a0 - 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