on the LMW website<\/a> for local publishers to download and run in their titles to highlight the industry’s commitment to investing in highly trusted local journalism.<\/p>\nAccording to JICREG, 40 million people read local newsbrands in print or digital each week and local media is by far the most trusted source of local information, according to the Consumer Catalyst research.<\/p>\n
LMW chairman Craig Nayman said: “The current debates around the impact of fake news and programmatic advertising demonstrate the critical importance of being able to trust information and the source you are receiving it from.<\/p>\n
“Local media, in print and digital, is trusted more than any other media because we invest in quality local journalism. Our readers and advertisers expect this from us. As the environment for commercial messaging falls under the spotlight it is absolutely right for local media to shout about its strengths.” <\/p>\n","protected":false},"excerpt":{"rendered":"
Local Media Works has released a new filler ad for member local and regional media publishers highlighting the high levels of trust in local newsbrands amid the debate on fake news and the importance of trusted journalism.
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