{"id":7212,"date":"2017-11-02T17:45:00","date_gmt":"2017-11-02T17:45:00","guid":{"rendered":"https:\/\/newsmediauk.org\/specsavers-launches-featurelink-campaign\/"},"modified":"2024-05-03T09:53:12","modified_gmt":"2024-05-03T08:53:12","slug":"specsavers-launches-featurelink-campaign","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/","title":{"rendered":"Specsavers Launches Featurelink Campaign"},"content":{"rendered":"

Specsavers is running a Featurelink<\/a> campaign encouraging people to book eye tests in more than 360 local news brands this week.<\/p>\n

Featurelink, the Local Media Works service, allows national advertisers to get closer to local communities by placing local media advertising alongside tailored native content.<\/p>\n

Research from Newsworks<\/a> shows that print advertising is becoming more effective over the last few years, delivering significantly greater business outcomes for advertisers in 2016 than in 2012.<\/p>\n

Specsavers is a regular user of Featurelink which is also used by Government departments and charities.<\/p>\n

This week’s campaign in daily and weekly local news titles encourages people to get an eye test to avoid the risk of sight loss.<\/p>\n

For more information please contact Justin Fenton Justin@localmediauk.org.<\/p>\n","protected":false},"excerpt":{"rendered":"

Specsavers is running a Featurelink campaign encouraging people to book eye tests in more than 360 local news brands this week.
\nFeaturelink, the Local Media Works service, allows national advertisers to get closer to local communities by placing local media advertising alongside tailored native…<\/p>\n","protected":false},"author":4,"featured_media":7213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,1],"tags":[],"class_list":["post-7212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-media-works","category-news","local-media-works","news"],"acf":[],"yoast_head":"\nSpecsavers Launches Featurelink Campaign - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Specsavers Launches Featurelink Campaign - News Media Association\" \/>\n<meta property=\"og:description\" content=\"Specsavers is running a Featurelink campaign encouraging people to book eye tests in more than 360 local news brands this week. Featurelink, the Local Media Works service, allows national advertisers to get closer to local communities by placing local media advertising alongside tailored native...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"News Media Association\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-02T17:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-03T08:53:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/LMW-Featurelink-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"219\" \/>\n\t<meta property=\"og:image:height\" content=\"174\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@remarkablegroup.co.uk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@remarkablegroup.co.uk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/\"},\"author\":{\"name\":\"dev@remarkablegroup.co.uk\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\"},\"headline\":\"Specsavers Launches Featurelink Campaign\",\"datePublished\":\"2017-11-02T17:45:00+00:00\",\"dateModified\":\"2024-05-03T08:53:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/\"},\"wordCount\":127,\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/LMW-Featurelink-24.jpg\",\"articleSection\":[\"Local Media Works\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/\",\"url\":\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/\",\"name\":\"Specsavers Launches Featurelink Campaign - News Media Association\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/LMW-Featurelink-24.jpg\",\"datePublished\":\"2017-11-02T17:45:00+00:00\",\"dateModified\":\"2024-05-03T08:53:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#primaryimage\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/LMW-Featurelink-24.jpg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/LMW-Featurelink-24.jpg\",\"width\":219,\"height\":174},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsmediauk.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Specsavers Launches Featurelink Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsmediauk.org\/#website\",\"url\":\"https:\/\/newsmediauk.org\/\",\"name\":\"News Media Association\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsmediauk.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newsmediauk.org\/#organization\",\"name\":\"News Media Association\",\"url\":\"https:\/\/newsmediauk.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"width\":236,\"height\":79,\"caption\":\"News Media Association\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\",\"name\":\"dev@remarkablegroup.co.uk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g\",\"caption\":\"dev@remarkablegroup.co.uk\"},\"url\":\"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Specsavers Launches Featurelink Campaign - News Media Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/","og_locale":"en_GB","og_type":"article","og_title":"Specsavers Launches Featurelink Campaign - News Media Association","og_description":"Specsavers is running a Featurelink campaign encouraging people to book eye tests in more than 360 local news brands this week. Featurelink, the Local Media Works service, allows national advertisers to get closer to local communities by placing local media advertising alongside tailored native...","og_url":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/","og_site_name":"News Media Association","article_published_time":"2017-11-02T17:45:00+00:00","article_modified_time":"2024-05-03T08:53:12+00:00","og_image":[{"width":219,"height":174,"url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/LMW-Featurelink-24.jpg","type":"image\/jpeg"}],"author":"dev@remarkablegroup.co.uk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dev@remarkablegroup.co.uk","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#article","isPartOf":{"@id":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/"},"author":{"name":"dev@remarkablegroup.co.uk","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628"},"headline":"Specsavers Launches Featurelink Campaign","datePublished":"2017-11-02T17:45:00+00:00","dateModified":"2024-05-03T08:53:12+00:00","mainEntityOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/"},"wordCount":127,"publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/LMW-Featurelink-24.jpg","articleSection":["Local Media Works","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/","url":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/","name":"Specsavers Launches Featurelink Campaign - News Media Association","isPartOf":{"@id":"https:\/\/newsmediauk.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#primaryimage"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/LMW-Featurelink-24.jpg","datePublished":"2017-11-02T17:45:00+00:00","dateModified":"2024-05-03T08:53:12+00:00","breadcrumb":{"@id":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#primaryimage","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/LMW-Featurelink-24.jpg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/LMW-Featurelink-24.jpg","width":219,"height":174},{"@type":"BreadcrumbList","@id":"https:\/\/newsmediauk.org\/blog\/2017\/11\/02\/specsavers-launches-featurelink-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsmediauk.org\/"},{"@type":"ListItem","position":2,"name":"Specsavers Launches Featurelink Campaign"}]},{"@type":"WebSite","@id":"https:\/\/newsmediauk.org\/#website","url":"https:\/\/newsmediauk.org\/","name":"News Media Association","description":"","publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsmediauk.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsmediauk.org\/#organization","name":"News Media Association","url":"https:\/\/newsmediauk.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","width":236,"height":79,"caption":"News Media Association"},"image":{"@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628","name":"dev@remarkablegroup.co.uk","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g","caption":"dev@remarkablegroup.co.uk"},"url":"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/comments?post=7212"}],"version-history":[{"count":1,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7212\/revisions"}],"predecessor-version":[{"id":14705,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7212\/revisions\/14705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media\/7213"}],"wp:attachment":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media?parent=7212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/categories?post=7212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/tags?post=7212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}