{"id":7281,"date":"2018-03-07T17:00:00","date_gmt":"2018-03-07T17:00:00","guid":{"rendered":"https:\/\/newsmediauk.org\/dwp-runs-universal-credit-featurelink-campaign\/"},"modified":"2024-05-03T09:53:05","modified_gmt":"2024-05-03T08:53:05","slug":"dwp-runs-universal-credit-featurelink-campaign","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/","title":{"rendered":"DWP Runs Universal Credit Featurelink Campaign"},"content":{"rendered":"

The Department for Work and Pensions is running their Universal Credit campaign with Featurelink for three weeks to announce changes to their benefit schemes. <\/p>\n

The Local Media Works’ Featurelink<\/a> service creates branded features in local news brands across the UK to complement and connect national campaigns with local news brands.<\/p>\n

The Universal Credit campaign will run in North West England, the West Midlands and South London for three weeks in 18 regional titles ending on 19 March and encourages people to think about their current working situation and to raise awareness of the support and advice available to them. <\/p>\n

The campaign follows YouGov research<\/a> which found local press in print and digital is more than three times as trusted for local news and information than search engines and social media.<\/p>\n

For more information on Featurelink please contact Justin Fenton, justin@localmediauk.org<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

The Department for Work and Pensions is running their Universal Credit campaign with Featurelink for three weeks to announce changes to their benefit schemes. 
\nThe Local Media Works’ Featurelink service creates branded features in local news brands across the UK to complement and…<\/p>\n","protected":false},"author":4,"featured_media":7282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,1],"tags":[],"class_list":["post-7281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-media-works","category-news","local-media-works","news"],"acf":[],"yoast_head":"\nDWP Runs Universal Credit Featurelink Campaign - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DWP Runs Universal Credit Featurelink Campaign - News Media Association\" \/>\n<meta property=\"og:description\" content=\"The Department for Work and Pensions is running their Universal Credit campaign with Featurelink for three weeks to announce changes to their benefit schemes.  The Local Media Works' Featurelink service creates branded features in local news brands across the UK to complement and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"News Media Association\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-07T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-03T08:53:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/993_Picture3-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"591\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@remarkablegroup.co.uk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@remarkablegroup.co.uk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/\"},\"author\":{\"name\":\"dev@remarkablegroup.co.uk\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\"},\"headline\":\"DWP Runs Universal Credit Featurelink Campaign\",\"datePublished\":\"2018-03-07T17:00:00+00:00\",\"dateModified\":\"2024-05-03T08:53:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/993_Picture3-2.png\",\"articleSection\":[\"Local Media Works\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/\",\"url\":\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/\",\"name\":\"DWP Runs Universal Credit Featurelink Campaign - News Media Association\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/993_Picture3-2.png\",\"datePublished\":\"2018-03-07T17:00:00+00:00\",\"dateModified\":\"2024-05-03T08:53:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#primaryimage\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/993_Picture3-2.png\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/993_Picture3-2.png\",\"width\":591,\"height\":590},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsmediauk.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DWP Runs Universal Credit Featurelink Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsmediauk.org\/#website\",\"url\":\"https:\/\/newsmediauk.org\/\",\"name\":\"News Media Association\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsmediauk.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newsmediauk.org\/#organization\",\"name\":\"News Media Association\",\"url\":\"https:\/\/newsmediauk.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"width\":236,\"height\":79,\"caption\":\"News Media Association\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\",\"name\":\"dev@remarkablegroup.co.uk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g\",\"caption\":\"dev@remarkablegroup.co.uk\"},\"url\":\"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DWP Runs Universal Credit Featurelink Campaign - News Media Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/","og_locale":"en_GB","og_type":"article","og_title":"DWP Runs Universal Credit Featurelink Campaign - News Media Association","og_description":"The Department for Work and Pensions is running their Universal Credit campaign with Featurelink for three weeks to announce changes to their benefit schemes.  The Local Media Works' Featurelink service creates branded features in local news brands across the UK to complement and...","og_url":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/","og_site_name":"News Media Association","article_published_time":"2018-03-07T17:00:00+00:00","article_modified_time":"2024-05-03T08:53:05+00:00","og_image":[{"width":591,"height":590,"url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/993_Picture3-2.png","type":"image\/png"}],"author":"dev@remarkablegroup.co.uk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dev@remarkablegroup.co.uk","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#article","isPartOf":{"@id":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/"},"author":{"name":"dev@remarkablegroup.co.uk","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628"},"headline":"DWP Runs Universal Credit Featurelink Campaign","datePublished":"2018-03-07T17:00:00+00:00","dateModified":"2024-05-03T08:53:05+00:00","mainEntityOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/"},"wordCount":157,"publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/993_Picture3-2.png","articleSection":["Local Media Works","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/","url":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/","name":"DWP Runs Universal Credit Featurelink Campaign - News Media Association","isPartOf":{"@id":"https:\/\/newsmediauk.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#primaryimage"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/993_Picture3-2.png","datePublished":"2018-03-07T17:00:00+00:00","dateModified":"2024-05-03T08:53:05+00:00","breadcrumb":{"@id":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#primaryimage","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/993_Picture3-2.png","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/993_Picture3-2.png","width":591,"height":590},{"@type":"BreadcrumbList","@id":"https:\/\/newsmediauk.org\/blog\/2018\/03\/07\/dwp-runs-universal-credit-featurelink-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsmediauk.org\/"},{"@type":"ListItem","position":2,"name":"DWP Runs Universal Credit Featurelink Campaign"}]},{"@type":"WebSite","@id":"https:\/\/newsmediauk.org\/#website","url":"https:\/\/newsmediauk.org\/","name":"News Media Association","description":"","publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsmediauk.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsmediauk.org\/#organization","name":"News Media Association","url":"https:\/\/newsmediauk.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","width":236,"height":79,"caption":"News Media Association"},"image":{"@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628","name":"dev@remarkablegroup.co.uk","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g","caption":"dev@remarkablegroup.co.uk"},"url":"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/comments?post=7281"}],"version-history":[{"count":1,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7281\/revisions"}],"predecessor-version":[{"id":14634,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7281\/revisions\/14634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media\/7282"}],"wp:attachment":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media?parent=7281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/categories?post=7281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/tags?post=7281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}