JPIMedia titles have launched a campaign to boost newspaper sales in order to fund high quality local journalism.<\/p>\n
The campaign was launched this week with an op ed explaining the importance of quality local journalism and urging readers to encourage others to buy their local paper each week.<\/p>\n
Mark Edwards, editorial director – Midlands, JOI Media, said: “Local newspapers and their websites are the most trusted providers of news in this country. They are also fierce defenders of the communities they serve. <\/p>\n
“But to train journalists to the highest professional standards and to deliver the quality of writing and research on which readers rely costs money.<\/p>\n
“So across Britain a new campaign has been launched #buyapaper which urges residents to purchase a copy of their local title every week.”<\/p>\n
The campaign, which featured headline industry stats from the News Media Association, is running in daily and weekly JPIMedia titles. <\/p>\n
\nHappy #LancashireDay2018<\/a> everyone! We’re celebrating the inspirational people of the county with a special magazine in today’s print @leponline<\/a>. Make sure you #Buyapaper<\/a> pic.twitter.com\/1jdZuJSXyd<\/a><\/p>\n
— Gillian Parkinson (@gilliangraylep) November 27, 2018<\/a><\/p><\/blockquote>\n