Local media publishers have today urged readers to #buyapaper as part of a campaign to encourage support for highly trusted local journalism.<\/p>\n
The JPIMedia campaign hashtag was trending on Twitter this morning as part of a social media drive which attracted the support of publishers and journalists across the industry.<\/p>\n
The core message of the campaign is the importance and relevance of local journalism with graphics of Local Media Works\/News Media Association key industry stats being shared widely on social media this morning.<\/p>\n
Jeremy Clifford, editor-in-chief JPIMedia, said: “JPIMedia launched a campaign following the administration process capitalising on the outpouring of support from readers concerned about the future of their local papers.<\/p>\n
“Since then the #buyapaper campaign has gathered momentum and is now attracting industry-wide support from the News Media Association. On January 17 a Twitter ‘Thunderclap’ promotion was launched to get the #buyapaper campaign trending. It reached the third most retweeted hashtag nationally during the day.<\/p>\n
“By noon #buyapaper had reached 451,598 accounts and had been featured in more than 2,200 tweets. The campaign has a small working group to ensure we explore ways of continuing to highlight to advertisers and readers the value of our printed products and driving subscriptions.”<\/p>\n
\nLocal newspapers matter. They provide people with more trusted information about their communities than any other media and are far more trusted than other sources. Please support your local titles. #Buyapaper<\/a> and RT pic.twitter.com\/0IomuMsQCZ<\/a><\/p>\n
— Jeremy Clifford (@EditorInChiefJP) 17 January 2019<\/a><\/p><\/blockquote>\n