Judges emphasised the importance of local media as a powerful platform for national advertisers during the judging session for this year’s Local Media Works Awards.<\/p>\n
Judges examined entries from media planners who were asked to show how they have used local media in a past campaign, or how they would integrate local news brands into a past campaign.<\/p>\n
The awards, which offer entrants a chance of winning a brunch for eight people at the Duck and Waffle, highlight the unique power local media has as a trusted and engaging platform and how they enable advertisers to connect with local communities.<\/p>\n
Elliot Parkus, client managing director at Dentsu Aegis Network, said “The Local Media Works Awards are a fantastic way to highlight the importance of local media as a trusted and contextual platform for advertisers. There was a great array of entries this year and some very creative and innovative thinking in how local media can be used.”<\/p>\n
Helen Vinken, Carpetright UK marketing director, said “Now in its fifth year, the Awards show that local media remains a powerful platform for national advertisers to appear in and their responses to the brief showed a great understanding and awareness of the unique power of local media.”<\/p>\n
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Stephanie Wilks-Wiffen, head of marketing (UK) for eToro, said “It was great to be a part of the judging panel for this year’s Local Media Works Awards and to see how media planners utilised the power of local media in their campaigns and the wide range of unique ways they approached the challenge.”<\/p>\n
The winners will be announced in November. The six award categories are best original thinking, best strategy, best use of content, best use of local targeting, best use of JICREG, and best use of multi-platform.<\/p>\n