{"id":7431,"date":"2019-11-14T12:00:00","date_gmt":"2019-11-14T12:00:00","guid":{"rendered":"https:\/\/newsmediauk.org\/phd-media-wins-local-media-works-awards\/"},"modified":"2024-05-03T09:46:47","modified_gmt":"2024-05-03T08:46:47","slug":"phd-media-wins-local-media-works-awards","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2019\/11\/14\/phd-media-wins-local-media-works-awards\/","title":{"rendered":"PHD Media Wins Local Media Works Awards"},"content":{"rendered":"

PHD Media has won the Local Media Works Awards<\/a> Best of the Best award for planning an outstanding national campaign in local media.<\/p>\n

A panel of judges picked PHD Media for its ‘Awesome Week’ campaign for the Lego Movie 2 and praised its insightful strategy and implementation of local media.<\/p>\n

Richard Lee, regional marketing manager, RNLI, said “I was delighted to be a part of the judging process for the Local Media Works Awards this year. PHD Media showed a great understanding of local media and how it can be used effectively as a powerful platform for advertisers. Congratulations – thoroughly deserved!”<\/p>\n

The 2019 LMW Awards, powered by JICREG, challenged media planners to showcase how they have used local media in a past campaign, or how they would integrate local news brands into a past campaign.<\/p>\n

The Awards highlight the unique power local media has as a highly trusted and engaging platform and how it enables advertisers to connect with local communities. <\/p>\n

Head of LMWA Judges and TSB Bank chief marketing officer Pete Markey said “The Local Media Works Awards are a fantastic way to highlight the importance of local media as a trusted and contextual platform for advertisers. <\/p>\n

Local media reaches 40.6 million people in the UK and acts as an important medium for advertisers to use to reach the very heart of local communities. I was thrilled to take part this year and congratulations to all those who won!”<\/p>\n

The full list of winners is:<\/p>\n