{"id":7441,"date":"2020-01-22T12:45:00","date_gmt":"2020-01-22T12:45:00","guid":{"rendered":"https:\/\/newsmediauk.org\/dwp-runs-featurelink-campaign\/"},"modified":"2024-05-03T09:46:43","modified_gmt":"2024-05-03T08:46:43","slug":"dwp-runs-featurelink-campaign","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/","title":{"rendered":"DWP Runs Featurelink Campaign"},"content":{"rendered":"

The Department for Work and Pensions is running a Featurelink campaign encouraging people to plan for their retirement.<\/p>\n

The ad, and accompanying native content, is running in daily local news brands across the UK over four weeks.<\/p>\n

Featurelink is a service for advertisers run by Local Media Works, the local marketing arm of the News Media Association.<\/p>\n

It allows advertisers to run ads next to locally focussed native content in daily and weekly local media titles across the UK.<\/p>\n

Richard McCarthy, DWP retirement planning campaigns lead said: “Great channel. Works really well for us – gives us the space to get into the detail.”<\/p>\n

Featurelink is heavily used by Government departments for public information campaigns, but it is  also used by businesses.<\/p>\n

The DWP ad encourages people to go to the website www.yourpension.gov.uk<\/a> and use the tools there, such as a pension calculator, to help plan for retirement.  <\/p>\n","protected":false},"excerpt":{"rendered":"

The Department for Work and Pensions is running a Featurelink campaign encouraging people to plan for their retirement.
\nThe ad, and accompanying native content, is running in daily local news brands across the UK over four weeks.
\nFeaturelink is a service for advertisers run by Local Media Works…<\/p>\n","protected":false},"author":4,"featured_media":7442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,1],"tags":[],"class_list":["post-7441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-media-works","category-news","local-media-works","news"],"acf":[],"yoast_head":"\nDWP Runs Featurelink Campaign - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DWP Runs Featurelink Campaign - News Media Association\" \/>\n<meta property=\"og:description\" content=\"The Department for Work and Pensions is running a Featurelink campaign encouraging people to plan for their retirement. The ad, and accompanying native content, is running in daily local news brands across the UK over four weeks. Featurelink is a service for advertisers run by Local Media Works...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"News Media Association\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T12:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-03T08:46:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/DWP_Featurelink-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1899\" \/>\n\t<meta property=\"og:image:height\" content=\"2209\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@remarkablegroup.co.uk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@remarkablegroup.co.uk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/\"},\"author\":{\"name\":\"dev@remarkablegroup.co.uk\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\"},\"headline\":\"DWP Runs Featurelink Campaign\",\"datePublished\":\"2020-01-22T12:45:00+00:00\",\"dateModified\":\"2024-05-03T08:46:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/\"},\"wordCount\":159,\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/DWP_Featurelink-2.jpg\",\"articleSection\":[\"Local Media Works\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/\",\"url\":\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/\",\"name\":\"DWP Runs Featurelink Campaign - News Media Association\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/DWP_Featurelink-2.jpg\",\"datePublished\":\"2020-01-22T12:45:00+00:00\",\"dateModified\":\"2024-05-03T08:46:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#primaryimage\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/DWP_Featurelink-2.jpg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/DWP_Featurelink-2.jpg\",\"width\":1899,\"height\":2209},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsmediauk.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DWP Runs Featurelink Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsmediauk.org\/#website\",\"url\":\"https:\/\/newsmediauk.org\/\",\"name\":\"News Media Association\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsmediauk.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newsmediauk.org\/#organization\",\"name\":\"News Media Association\",\"url\":\"https:\/\/newsmediauk.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"width\":236,\"height\":79,\"caption\":\"News Media Association\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\",\"name\":\"dev@remarkablegroup.co.uk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g\",\"caption\":\"dev@remarkablegroup.co.uk\"},\"url\":\"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DWP Runs Featurelink Campaign - News Media Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/","og_locale":"en_GB","og_type":"article","og_title":"DWP Runs Featurelink Campaign - News Media Association","og_description":"The Department for Work and Pensions is running a Featurelink campaign encouraging people to plan for their retirement. The ad, and accompanying native content, is running in daily local news brands across the UK over four weeks. Featurelink is a service for advertisers run by Local Media Works...","og_url":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/","og_site_name":"News Media Association","article_published_time":"2020-01-22T12:45:00+00:00","article_modified_time":"2024-05-03T08:46:43+00:00","og_image":[{"width":1899,"height":2209,"url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/DWP_Featurelink-2.jpg","type":"image\/jpeg"}],"author":"dev@remarkablegroup.co.uk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dev@remarkablegroup.co.uk","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#article","isPartOf":{"@id":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/"},"author":{"name":"dev@remarkablegroup.co.uk","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628"},"headline":"DWP Runs Featurelink Campaign","datePublished":"2020-01-22T12:45:00+00:00","dateModified":"2024-05-03T08:46:43+00:00","mainEntityOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/"},"wordCount":159,"publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/DWP_Featurelink-2.jpg","articleSection":["Local Media Works","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/","url":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/","name":"DWP Runs Featurelink Campaign - News Media Association","isPartOf":{"@id":"https:\/\/newsmediauk.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#primaryimage"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/DWP_Featurelink-2.jpg","datePublished":"2020-01-22T12:45:00+00:00","dateModified":"2024-05-03T08:46:43+00:00","breadcrumb":{"@id":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#primaryimage","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/DWP_Featurelink-2.jpg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/DWP_Featurelink-2.jpg","width":1899,"height":2209},{"@type":"BreadcrumbList","@id":"https:\/\/newsmediauk.org\/blog\/2020\/01\/22\/dwp-runs-featurelink-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsmediauk.org\/"},{"@type":"ListItem","position":2,"name":"DWP Runs Featurelink Campaign"}]},{"@type":"WebSite","@id":"https:\/\/newsmediauk.org\/#website","url":"https:\/\/newsmediauk.org\/","name":"News Media Association","description":"","publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsmediauk.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsmediauk.org\/#organization","name":"News Media Association","url":"https:\/\/newsmediauk.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","width":236,"height":79,"caption":"News Media Association"},"image":{"@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628","name":"dev@remarkablegroup.co.uk","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g","caption":"dev@remarkablegroup.co.uk"},"url":"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/comments?post=7441"}],"version-history":[{"count":1,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7441\/revisions"}],"predecessor-version":[{"id":14176,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7441\/revisions\/14176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media\/7442"}],"wp:attachment":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media?parent=7441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/categories?post=7441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/tags?post=7441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}