{"id":7470,"date":"2021-04-01T11:45:00","date_gmt":"2021-04-01T10:45:00","guid":{"rendered":"https:\/\/newsmediauk.org\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/"},"modified":"2024-05-03T09:39:50","modified_gmt":"2024-05-03T08:39:50","slug":"reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/","title":{"rendered":"Reach Regional Titles Launch #BackForGood Campaign With \u00a31m Support Package For Local Businesses"},"content":{"rendered":"<p>Reach is helping businesses from all sectors up and down the country reconnect with customers as lockdown measures are gradually eased with &pound;1 million of free marketing support through an initiative called #BackForGood.<\/p>\n<p>It is the biggest regional editorial and commercial initiative of its kind to date being offered to thousands of businesses by the UK&rsquo;s largest news publisher.<\/p>\n<p>#BackForGood is endorsed by the British Independent Retailers Association which represents approximately 7,000 UK businesses.<\/p>\n<p>More than 20 regional print titles and over 60 digital news sites across London, South Wales, the Midlands, North East and Yorkshire, North-West and North Wales and the South West will be supporting the launch in the coming weeks with specially created &lsquo;re-opening&rsquo; What&rsquo;s On editorial, as well as business to business content.<\/p>\n<p>To galvanise the sector Reach are offering the first 10,000 companies who supply their details to the new #BackforGood directory a free InYourArea business membership for one year worth a total of &pound;1 million.<\/p>\n<p>InYourArea Business membership gives companies the opportunity to engage with thousands of potential customers by owning their area, building their profile and being found in search.<\/p>\n<p>BIRA will also be offering a 50% discount to new members in their first year. This provides genuine savings on crucial business services, from product buying and card processing, legal and HR services, marketing and even discounts on vehicle purchases.<\/p>\n<p>Alan Edmunds, chief operating officer for Reach, said, &ldquo;Reach&rsquo;s regional titles are passionate about supporting retail which is the beating heart of every community. Our entire regional editorial, marketing and sales business is rallying to ensure that local businesses are given every chance to succeed on the high street and online.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reach is helping businesses from all sectors up and down the country reconnect with customers as lockdown measures are gradually eased with &pound;1 million of free marketing support through an initiative called #BackForGood.<br \/>\nIt is the biggest regional editorial and commercial initiative of its&#8230;<\/p>\n","protected":false},"author":4,"featured_media":7471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,1],"tags":[],"class_list":["post-7470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-media-works","category-news","local-media-works","news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reach Regional Titles Launch #BackForGood Campaign With \u00a31m Support Package For Local Businesses - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reach Regional Titles Launch #BackForGood Campaign With \u00a31m Support Package For Local Businesses - News Media Association\" \/>\n<meta property=\"og:description\" content=\"Reach is helping businesses from all sectors up and down the country reconnect with customers as lockdown measures are gradually eased with &pound;1 million of free marketing support through an initiative called #BackForGood. It is the biggest regional editorial and commercial initiative of its...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"News Media Association\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-01T10:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-03T08:39:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/BackForGood-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1304\" \/>\n\t<meta property=\"og:image:height\" content=\"1314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@remarkablegroup.co.uk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@remarkablegroup.co.uk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/\"},\"author\":{\"name\":\"dev@remarkablegroup.co.uk\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\"},\"headline\":\"Reach Regional Titles Launch #BackForGood Campaign With \u00a31m Support Package For Local Businesses\",\"datePublished\":\"2021-04-01T10:45:00+00:00\",\"dateModified\":\"2024-05-03T08:39:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/\"},\"wordCount\":296,\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/BackForGood-2.jpg\",\"articleSection\":[\"Local Media Works\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/\",\"url\":\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/\",\"name\":\"Reach Regional Titles Launch #BackForGood Campaign With \u00a31m Support Package For Local Businesses - News Media Association\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/BackForGood-2.jpg\",\"datePublished\":\"2021-04-01T10:45:00+00:00\",\"dateModified\":\"2024-05-03T08:39:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#primaryimage\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/BackForGood-2.jpg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/BackForGood-2.jpg\",\"width\":1304,\"height\":1314},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsmediauk.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reach Regional Titles Launch #BackForGood Campaign With \u00a31m Support Package For Local Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsmediauk.org\/#website\",\"url\":\"https:\/\/newsmediauk.org\/\",\"name\":\"News Media Association\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsmediauk.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newsmediauk.org\/#organization\",\"name\":\"News Media Association\",\"url\":\"https:\/\/newsmediauk.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"width\":236,\"height\":79,\"caption\":\"News Media Association\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\",\"name\":\"dev@remarkablegroup.co.uk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g\",\"caption\":\"dev@remarkablegroup.co.uk\"},\"url\":\"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reach Regional Titles Launch #BackForGood Campaign With \u00a31m Support Package For Local Businesses - News Media Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/","og_locale":"en_GB","og_type":"article","og_title":"Reach Regional Titles Launch #BackForGood Campaign With \u00a31m Support Package For Local Businesses - News Media Association","og_description":"Reach is helping businesses from all sectors up and down the country reconnect with customers as lockdown measures are gradually eased with &pound;1 million of free marketing support through an initiative called #BackForGood. It is the biggest regional editorial and commercial initiative of its...","og_url":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/","og_site_name":"News Media Association","article_published_time":"2021-04-01T10:45:00+00:00","article_modified_time":"2024-05-03T08:39:50+00:00","og_image":[{"width":1304,"height":1314,"url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/BackForGood-2.jpg","type":"image\/jpeg"}],"author":"dev@remarkablegroup.co.uk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dev@remarkablegroup.co.uk","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#article","isPartOf":{"@id":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/"},"author":{"name":"dev@remarkablegroup.co.uk","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628"},"headline":"Reach Regional Titles Launch #BackForGood Campaign With \u00a31m Support Package For Local Businesses","datePublished":"2021-04-01T10:45:00+00:00","dateModified":"2024-05-03T08:39:50+00:00","mainEntityOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/"},"wordCount":296,"publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/BackForGood-2.jpg","articleSection":["Local Media Works","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/","url":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/","name":"Reach Regional Titles Launch #BackForGood Campaign With \u00a31m Support Package For Local Businesses - News Media Association","isPartOf":{"@id":"https:\/\/newsmediauk.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#primaryimage"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/BackForGood-2.jpg","datePublished":"2021-04-01T10:45:00+00:00","dateModified":"2024-05-03T08:39:50+00:00","breadcrumb":{"@id":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#primaryimage","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/BackForGood-2.jpg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/BackForGood-2.jpg","width":1304,"height":1314},{"@type":"BreadcrumbList","@id":"https:\/\/newsmediauk.org\/blog\/2021\/04\/01\/reach-regional-titles-launch-backforgood-campaign-with-1m-support-package-for-local-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsmediauk.org\/"},{"@type":"ListItem","position":2,"name":"Reach Regional Titles Launch #BackForGood Campaign With \u00a31m Support Package For Local Businesses"}]},{"@type":"WebSite","@id":"https:\/\/newsmediauk.org\/#website","url":"https:\/\/newsmediauk.org\/","name":"News Media Association","description":"","publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsmediauk.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsmediauk.org\/#organization","name":"News Media Association","url":"https:\/\/newsmediauk.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","width":236,"height":79,"caption":"News Media Association"},"image":{"@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628","name":"dev@remarkablegroup.co.uk","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g","caption":"dev@remarkablegroup.co.uk"},"url":"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/comments?post=7470"}],"version-history":[{"count":1,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7470\/revisions"}],"predecessor-version":[{"id":13902,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/7470\/revisions\/13902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media\/7471"}],"wp:attachment":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media?parent=7470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/categories?post=7470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/tags?post=7470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}